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Plastic Pallets – What To Know Before Ordering

image Robin Kiefer image July 2, 2019

Article Name: ?

SEO Keyphrase: ?

THE ARTICLE

  • Headline Includes the target key phrase and these attributes…
    • Be useful and helpful to reader
    • Provide a sense of URGENCY,
    • Convey the idea that the main benefit is somehow UNIQUE
    • Do the above in an ULTRA-SPECIFIC way
  • Formatting short paragraphs, headers, subheads, bullets and bolding
  • Image
  • Key Phrase usage
    • Include 4 to 6 times in the body of the article
    • Avoid overuse – keyword mentions should not be repetitive or unnatural
  • Length
    • 1000+ words or as the topic allows
    • Less is OK if article is an announcement
  • Quote include an entertaining quote from a well-known person outside the industry
  • Link from the post to a web page
  • Call to action
    • Provide a close that solicits comments – 2 Examples:
      • Share your Comments!
        • What benefits have you seen from using recycled plastic pallets or wood pallets
        • We’d love to hear from you – please share thoughts in the comments below
      • Offer to provide sales assistance or expertise – Example:
        •  Need Help Selecting A Pallet?
          • Our Plastic Pallet Experts are happy to help you find the right plastic pallet and send you a quote that includes shipping costs. Please contact to find the perfect pallet at the best price.

THE WRITING PLAN

Takeaway (Summary or Angle of the Article):

This article explains questions customers will have to answer when they inquire about plastic pallets and reassures customers that we can help them regardless.

Main Points:

  • Here’s what to consider
    • application – racked or stacked? provide photos
    • challenges hoping to overcome
    • qty
    • size
    • capacity
    • budget, price of last pallets purchased
    • stacking – how many laden pallets in a stack (link to calculator)
    • open vs closed deck
    • entry
    • color
  • Even if you don’t know, we can help you find answers

Writing Tips: Great article authors write well and assemble their content

  1. Article should support the Takeaway
  2. Write the outline, the headers
  3. Fill in the blanks with short paragraphs
  4. Make it scan-able with formatting (numbered lists, bullets, bold, internal linking ,etc.)
  5. Remember:
    1. Use your own voice
    2. don’t use jargon without defining your terms
    3. be helpful and friendly
    4. have FUN so it is FUN to ready!

And finally – WRITE IT!

Article Tiple

Heading 1

Supporting Text

Heading 2

Supporting Text

Etc

More Text

Let me know how I can help!

* What’s the greatest challenge you face in your warehouse?

* We’re here to help meet unique challenges in your warehouse!

Share your Comments!

We’d love to hear from you – please let us know what other tricks you’ve used to save on freight – and check our our article on other ways to save money on pallet shipping charges.

Need Help Selecting A Pallet?

Our Plastic Pallet Experts are happy to help you find the right plastic Plastic Pallet and send you a quote that includes shipping costs.

Please contact us to find the perfect pallet at the best price.

About Robin Kiefer

Robin Spencer Kiefer connects customers with solutions and products. Robin is the Digital Marketing Manager of One Way Solutions.

Category - Plastic Pallets
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